Content and Social Media Specialist

GENERAL DESCRIPTION

The Content and Social Media Specialist is responsible for the development of creative and compelling content that increases awareness and brand visibility, drives demand generation and enhances audience engagement while conveying 'the voice of the company'. He is experienced with a solid technical affinity, proven ability to write persuasively across multiple mediums - digital, social, mobile, print - and the ability to work collaboratively in a team environment as well as cross-functional teams and external organizations. He is also an experienced social media business maven -- with excellent writing, communication, and project management skills; is results-oriented, articulate and flexible, extremely detail-oriented and organized. With in-depth business knowledge of organic and paid social media; he/she measures and analyzes social media data; and is able to manage multiple projects simultaneously in a fast-paced and frequently changing deadline-driven environment.


RESPONSIBILITIES, SKILLS AND QUALIFICATIONS


  • Has a bachelor’s degree and proficient in the English language, communications, journalism, marketing and related fields, with a combination of experiences and verifiable successes in the digital world;
  • Minimum of 2 years proven writing and editing experience working with and writing about marketing content for various products and services in a modern technology industry;
  • 2 years minimum experience working with SEO content, online business writing, social media and content management in a business context;
  • Ability to organize and synthesize information from multiple sources;
  • Ability to write content, copy and messaging in variety of styles, voices and tones, adaptable to different target audiences, product categories and branding initiatives;
  • Conceive, write and deliver compelling, keyword-rich, actionable content for a range of mediums - online, digital, social, mobile and print - targeted at technical and business audiences;
  • Write content that speaks to various client-specific personas and market segments; creating a user-friendly experience for the reader;
  • Synthesize complex content into compelling actionable content that produces high response and optimal search rates;
  • Own the content creation and optimization process end-to-end from initial concept to strategy to research, approvals, fact-checking, key wording, editing and final proofing;
  • Collaborate with analytics staff and agencies to increase search relevancy; conducting keyword research, testing for relevance, optimizing content, generating meta tags, maintaining metadata, performing strategic link building and measuring/reporting overall content effectiveness;
  • Work closely with the Marketing Team and clients to post engaging content, upload videos, images and files to Facebook, YouTube, Twitter, Google+ and social accounts paced through the clients calendar;
  • Very aware of Google’s treatment and ranking of websites and pages;
  • Have a solid background of Social Media Management with a very good command of the English language.
  • Develop organic and paid social strategies to engage customers, grow audience, build brand awareness, uphold brand standards, and support brand evangelism.
  • Manage calendar for short and long form content; plan, write, schedule, and coordinate posts and graphic production with various brands, businesses, and partners
  • Engage with influencers, brand ambassadors, as well as internal and external stakeholders, identifying and brainstorming opportunities
  • Monitor and moderate social media buzz for customer service issues on social media sites and blog, escalating as needed to internal teams
  • Oversee Corporate and regional social media presence for quality - performing audits and providing guidance on best practices
  • Collaboratively develop regular reports that analyze the effectiveness of social media campaigns, design optimization tests, set success metrics, and document via case studies
  • Provide training sessions to help team members learn the ins-and-outs of the ever-changing world of social media
  • Uphold Company-wide social media standards, policies, and rules of engagement
  • Evaluate emerging social media channels and tools, remaining current in trends
  • Research and propose new opportunities for social media collaborations across Company channels, brands, departments, and partner relationships

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